Step 1: Data Collection

Lytics has out of the box connectors for your website (javascript / tag management integration) as well as real time integrations with most popular email, social and mobile marketing systems. We have yet to find a platform that we can not get data out of and into our software. Want to upload your data to an SFTP for daily processing? We can do that too.

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Step 2: Segmentation Building

Lytics makes it easy to create Segments that blend your traditional heuristics, demographic information. Where Lytics goes further is enabling easy access to add in machine learning and content affinity, both of which are proven to make your segments better by cutting acquisition costs, increasing click through and more.

Step 3: Journey Orchestration

Once you have your data loaded, your systems connected and a plan, you need an easy place to visualize your high level user journeys, and Orchestrate is that experience. Quickly and easily build out a customer journey from unknown to customer with all the right experiences and systems sprinkled in. Our data science will help to make the process easier by choosing the right message for each stage in the journey.

Step 4: Reports and Analytics

Lytics includes plenty of data within the product to let you know how your segments are doing within your different channels, but sometimes you want to know more. An easy way to get deeper insight is with a direct integration with your Reporting tool of choice! We can easily push our data to your data warehouse, database or directly via CSV to your favorite tool to be sliced and diced.